I thought the "Mr. W" commercial was a great example of many things we have discussed in class this year. Humor, nostalgia, fuzzies, etc.The reason I think the commercial is so effective is because it withholds any information regarding the real purpose of the organization until the very last moment. For the first minute and thirty seconds the viewer watches the advertisement, taking in the humor and the sad story provided by Mr. W. I didn't realize Mr. Wind had it going so badly for him, or I suppose that was until he realized his relationship with wind power. More often than not the idea of diversion is what is most common in commercials. With the exception of bathroom products such as soap where the product is blatantly the center of attention, commercials for organizations and charities always have some sort of alternative notion. And often the goal of the organization is rarely touched upon within the first few moments of an advertisement. My absolute favorite example of these types of ads are produced by charities for supporting children in third world countries. The first few moments of these commercials often begin with a sick child crying in a corner. It is impossible for a viewer to not become emotional with these images. At the very end, the viewer becomes aware of the organization behind the child. Yet, we never learn more about what the organization really does, or how much of the donations really go to helping these children. Without putting extra effort into the cause, there is no way to really find out, that is unless you donate. And for those of us who have seen these ads, it is hard to not want to donate.