I thought I'd post a blog about the media artifact in which I presented yesterday, mainly because I felt as though I left out information I meant to discuss. Firstly, I forgot to say what www.avaaz.org is about, it consists of 1 million plus members from every recognized country in the world. This illustrates that the Internet is an extremely powerful medium, if it weren't for the platform, how else would the group organize? The message of the advertisement is clear, demand peace talks in the Middle East, the producers get their message across from various techniques we looked at as a class over the course of the semester. I felt as though the use of group dynamics was a key piece in building group solidarity to "help the cause". The advertisement has over 1.5 million views on Youtube, a statement that people are interested in both the cause and organization.
Link to organization, various ads can be found: www.avaaz.org
P.S--> one of the ads combines Paul Wolfowitz and the Office (Hilarious)