On November 21, Lexus began it ad campaign for the holiday season. To celebrate the "December Sales Event," the ads feature giving Lexus vehicle as gift and all contain a family presence and the symbol of the big red bow. One in particular, called "Hockey Practice" caught my attention: "In the spot titled, “Hockey Practice,” a husband and son surprise the wife/mother with a brand new Lexus adorned with the red bow. The husband tricks his wife into thinking that he is unable to pick up their son from hockey practice. When the frustrated wife steps outside their home, she receives the surprise of a lifetime—a Lexus for the holidays." I found it interesting that they used themes like "the frustrated wife" which is usually not depicted in commercials as warm and glamorous as those other during the holiday season. Usually everything in the commercials is "picture perfect," and in this, there is disappointment in the husband on the part of wife. Also, it plays on the theme of "plain folks" in that rather than being "picture perfect," it shows a realistic example of what could happen in real life. Sometimes during gift giving, there is disappointment, or in revealing a gift, things go wrong. This commercial encompasses those themes.
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