In class it was mentioned that Google uses the number of times that a site is clicked on to rank it. That means that if someone wants to have a certain site pop up when you search through Google they only have to do what Professor Vivanco called Google bombing. Even with this unfair practice I can’t think of a better way to set up a search engine. With so many new sites being created every day there is no plausible way to have some person or group of people sitting at desks looking at the context of each and every site for their content. Another possibility is to make the site that contains the words or phrase you are looking for the most times. But while a site might mention something multiple times it may not be the most accurate, or applicable site. Aside from the possibility of Google bombing popularity still seems to be the best way to rank sites according to their usefulness. It would however be nice to have the option to rank them in a different way then through popularity. This sort of feature could be done through number of time the word or phrase in mention but wouldn’t be every accurate. Better search engines could help with this problem allowing users to use more specific phrases that would hopefully discourage the type of Google bombing, or at least make it harder for it to be done. Still another possibility to make the program that counts how many times the site is linked to only count an ISP number once. For now how ever we’re still left with the popularity contest.