A couple of weeks ago I was watching an episode of "Modern Marvels" on the History Channel which examined future technologies. During one segment, they showed new video/television technologies and I found some of these inventions interesting primarily because we spent much the semester examining and analyzing everything surrounding media on television (ad campaigns, PSA's, etc.) but more importantly these devices could help shape how media is consumed in the future. One in particular, the OLED display, is a basically a piece of plastic that can display images and video. This not only means that it is flexible (see link to video), but also that it can be utilized virtually anywhere without the fuss of dealing with a plasma, LCD, or any other flat panel display (these pieces of equipment are fragile and costly). The program talked about one day placing these OLED displays, in large scale, on the sides of building forming massive billboards. I thought about the implications of one day having advertising and media on such a large scale. Everything we learned about this semester, such as the interaction or culture with the media, would multiply. Walking down the street would not entail simply looking at a posted image on a billboard (in New Jersey, surely not Vermont), but being immersed in a digital surrounding. These displays can also be utilized in laptops making virtually anything that requires a screen more portable and lightweight. Something to think about...