2006 marked the 75th anniversary of the famous Coca-Cola Santa Claus. This kind, jolly man in a red suit was featured in Coca Cola ads since the 1920s. Coca-Cola representatives believe this image of Santa is what has shaped most of the world's view of what Santa really looks like. Before this generic image of Santa Claus was brought out into the advertising world, there were extremely contrasting views on what this magical man looked like. The image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky. In the 1920's, Coca-Cola began featuring artist Haddon Sundblom's image of Santa during the Christmas season. At this time, many people thought of Coca-Cola as a drink only for warm weather. The company began a campaign to remind people that Coca-Cola was a great choice in any month. This began with the 1922 slogan, "Thirst Knows No Season", and showed a very happy Santa, sipping back an iced cold coke. I remember seeing Santa Claus on some coke cans my friend's family had recently bought at the store. Not being a huge fan of coke, I was surprised when I felt the urge to grab one. Maybe I wanted to feel closer to Santa, maybe I was just thirsty. Who knows. Another ad campaign that Coca-Cola put together in 1993 was called "Always Coca Cola" and featured the kind mother and child polar bears, running around in the magical world of the arctic, sipping their cokes. Again, this image of a freezing climate and snow was correlated with the need to drink a nice cold drink. How does this make sense? Do we as consumer ever think, hmmmm maybe a cold coke really wouldn't be a good idea right now, considering its 20 degrees outside...and remember how it rots your teeth and leaches your bones of calcium? If Santa and the polar bears are drinking it, then we all should be. Right?