Two nights ago, I was watching a movie on TBS when I couldn't help but want to pull my hair out during each commercial break. I don't know if any of you have seen this, but Rachel Ray has a new holiday commercial for Dunkin Donuts. It's one of those commercials that consists of two separate commericals - one says one thing and the other says pretty much the same thing but a little differently (something about how you should make your holiday guests happy by providing them with dunkin donuts coffee). Here's the catch though - I dont' know if it was a network mistake or what, but during that one hour of television, this commercial would run during each commericial break but three times in a row. With two mini commercials for each one, that's Rachel Ray talking in her too-perky voice six times, saying "America runs on Dunkin'" each time. It was possibly the most annoying and nagging commercial i've seen in years. I wonder though - because of this obnoxious form in which the commercial was introduced to me, are they effectively gaining business by implanting themselves in my head? Even though the commercial does not inspire me in any way to throw on my coat and walk downtwon for a coffee, maybe now, by me telling you about this commercial, you'll be more alert when you see it on TV, waiting to see if it runs three times in a row. Is this a technique we can add to the persuasive-techniques list? Or is it actually so ridiculous that everyone will be on the same page as me after they hear this commercial at least twelve times in one hour?!?!
Comments (3)
haha...i saw that too and my roommate and i were screaming when they kept replaying here voice over and over. maybe that was their tactic, to annoy us to the point that we subconciously have to think about dunkin donuts. it was also surprising to me that she would be a spokesperson for a obviously unhealthy food chain.
Posted by akdub | December 11, 2007 1:15 PM
Posted on December 11, 2007 13:15
I agree! When I first heard about her $40 million dollar campaign for Dunkin Donuts sometime last year, I immediately thought it did not make sense. All I could think about when I saw any of these ads was that she was obviously doing this for the money. Too bad for her though, because a lot of other campaigns that work in the same way are more effective in picking spokespeople that people would not think twice about.
Posted by jgriffin | December 11, 2007 1:55 PM
Posted on December 11, 2007 13:55
Yes, I forgot what I was watching but I kept seeing these ads with that pumpkin faced food network witch on them. As if one commercial isn't bad enough, viewers are forced to listen to her raspy, obnoxious voice over and over again. I went to get a coffee at DD yesterday while I was doing some laundry and I realized that their coffee isn't even that great. But I was forced to walk past a massive poster of that two-bit "chef" upon entering and exiting, staring at me ever so intently and constantly grinning.
P.S. There was a scandal a few months back in which Rachel's husband had paid large sums of money to have some woman spit on him. Kinky eh. So every time you buy DD you are supporting that smuck's bizarre habits.
Posted by Ron Mexico | December 11, 2007 2:01 PM
Posted on December 11, 2007 14:01